what surfers drive – the 1964 mini-minor
The advertisement that regularly occupied the back cover of Surfing World in 1964 was for the BMC Morris 850 – The Mini – undoubtedly a desirable little car then and one that was highly coveted, if only for the way it packed girls onto laps.
The ad itself is best described as a ‘ Static Idealised Tableau ‘ i.e.; the participants have been placed in situations that in fact have no possible explanation in real life.
The driver, that’s the surfing dude in white monogrammed underwear and tidy hair, is either stepping into, or getting out of the car. A logistically unsound decision if he is about to leave given there is an attractive blonde perched on the bonnet – and an equally disturbing scenario if he has just arrived because she appears to have been there for some time.
Equally weirdly positioned is the other attractive blonde, she who looks quite content to spend the day risking hemorrhoids on the concrete beside the car despite having a mile of warm Bondi sand stretching way into the distance just a from just a yard away.
She is chatting to the driver, who looks to be reluctant to let go of the steering wheel and has yet to remove his foot from the accelerator. The guy.
The other three characters are frozen in typical surfing poses; one is laying his tube shooter on the racks, or possibly isn’t, and the other is passing his board over to an attractive brunette who looks a little unsteady as she balances on the top rail of the promenade pipe fencing – frame fill.
The ad also displaces the myth that surfers in the sixties all had long bleached hair as the dudes in the pic are no doubt typical of the era and all have the look of Junior Executives ready for some hang-ten time.
All in all though, it looks like a bloody waste of 850 cc’s.